for immediate release
Skateboards that make sustainability look cool
Wasteboards is ready for the ride in America
1019 XB Amsterdam
Tel +31(0) 650631888
PRESS RELEASE: Skateboards that make sustainability look cool, july 2021
WASTEBOARDS; SKATEBOARDS THAT MAKE SUSTAINABILITY LOOK COOL
Plastic pollution is a growing problem. Altogether today mankind produces almost 20.000 plastic bottles per second! Our rivers, oceans, beaches and cities become more and more polluted with plastic. WasteBoards wants to turn the tide creating value from plastic waste.
SUSTAINABLE SKATEBOARDS FROM AMSTERDAM
WasteBoards is a new sustainable skateboard brand from Amsterdam that creates design skateboards from plastic bottle caps. They collect these bottle caps together with skateboarders, visitors of music events, school kids, companies, you name it. Each WasteBoard is made by hand and each design is unique, because no single-color pattern is the same as any other.
AN INNOVATIVE PROCESS
In 2015 WasteBoards started with the question: “can we make a skateboard from plastic waste?” Together with the University of Applied Sciences of Amsterdam they developed a prototype. And they continued their development with a group of Amsterdam based semi pro street skaters. It took WasteBoards over two years to create a flawless production method to maintain their innovative design based on the colorful melted plastic cap patterns while having the right strength and stiffness. WasteBoards is now ready to enter the global skateboard market and on its way to become the world’s coolest circular skateboard brand.
A QUALITY SKATEBOARD
“Our first goal is to show people that plastic waste is a great material for new cool products. We want to become a real alternative for other less sustainable skateboards. If we want to create a more sustainable world, we need to make great quality products. Only then we can make it attractive for people to make more sustainable choices.” Says Rogier Heijning, co-founder of WasteBoards.
THE PRODUCT IS TELLING THE STORY
“We have outgrown the gimmicky perception that is always associated these kinds of sustainable products. It is very difficult to create a sustainable product that can be produced on a larger scale while still having a distinctive look that tells the story of the product: from waste to product. To be able to produce a cool looking skateboard that shows the problem and solution in one, that’s our real achievement I think” says Rogier.
But the guys from WasteBoars dream big. Today they bake boards in a small factory in Amsterdam. They aim to have their next WasteBoard Bakery somewhere in the world like the favelas in Rio de Janeiro or the slumps of Delhi. By doing so they will raise awareness for the global plastic pollution problem whilst creating economic value on a local basis. And their clients support these projects by purchasing their unique skateboard via wasteboards.com
PRESS RELEASE: Wasteboards is ready for the ride in America, june 2021
WasteBoards is ready for the ride in America
WasteBoards is an innovative skateboard brand from Amsterdam that makes design cruiser boards from recycled plastic bottle caps. They collect these bottle caps together with skateboarders, visitors to music events, school children, companies, you name it. Each WasteBoard is baked by hand. And every design is unique, because no caps pattern is the same. Now, after 5 years of intensive testing and development WasteBoards are ready to be introduced in America. For this occasion, they created a special limited edition board: the 4th of July board.
The most innovative sustainable skateboard
In 2015, the guys behind WasteBoards started asking: “can we make a skateboard out of plastic waste?” Together with the School of Applied Sciences of Amsterdam they developed a cruiser board prototype from recycled plastic bottle caps. Their development continued together with a group of Amsterdam semi-pro street skaters. It took WasteBoards more than three years to create an impeccable production method to maintain their innovative design based on the colorful patterns of molten plastic caps and with the right strength and flexibility.
WasteBoards is ready for America
The skateboard was first introduced in The Netherlands in 2016. Since then, they improved their innovative design and production method. Now all is perfected WasteBoards is ready to enter the US skateboard market, the sacred land of skateboarding, to become the world’s coolest circular skateboard brand. They will operate from their base in Atlanta from where they will service the whole country.
Exclusive 4th of July board
To celebrate this introduction, they created a special limited edition; the “4th of July’ WasteBoard. The design of the board is based on the colors of the American flag that not only symbolizes freedom and opportunity but also togetherness and therefor the responsibility to protect each other and the land and sea we live in. A message that WasteBoards fully embraces and wants to convey with this special skateboard.
No sustainability without quality anymore
“Our first goal is to show people that plastic waste is a great material for new cool products. We want to become a real alternative to other, less sustainable skateboards. So if we want to create a more sustainable world, we need to make high quality products. Only then can we make it attractive for people to make more sustainable choices.” says Rogier Heijning, co-founder of WasteBoards.
“The world has outgrown the gimmicky perception that is always associated with sustainable products. People demand great quality and a fair price for everything they buy. Although it is very difficult to make a sustainable product that can be produced on a larger scale it is our ambition to be as sustainable as possible. And we want to keep that distinctive look that tells the story: from waste to product. Perhaps most of the industry, governments and even some people are not ready yet, we are not afraid to pioneer, to ride that first wave of sustainability and lead” says Rogier.
Cleaning up and creating jobs
The guys from WasteBoards dream big. Today they bake their skateboards in a small factory near Amsterdam. They aim to have their next WasteBoard bakery somewhere in the world, like the favelas in Rio de Janeiro, the slumps of Delhi or maybe in Venice beach in LA. By doing this, they will raise awareness of the global problem of plastic pollution while creating economic value on a local basis. Every WasteBoards customer will supports this mission by purchasing their unique skateboard through wasteboards.com